For your web business to stay relevant it needs to be regularly updated with new content. Whether that’s adding new products, writing blogs or updating page information, choosing the right content management system (CMS) will make all the difference.
Before diving in and choosing which CMS to use, you must ask yourself if you business truly needs one. That’s where this handy flowchart from Rand Fishkin at The Moz Blog comes in:
Content management systems are becoming increasingly popular and you’d be hard pressed to find many static websites for web businesses nowadays. There are a variety of choices when it comes to web platforms. Red Lab Media offers open source content management systems like Wordpress, Joomla and Drupal. If you web business has a variety of needs including customer relationship management, e-commerce and/or email marketing we offer Adobe Business Catalyst .
Knowing your web business needs will be the biggest deciding factor in what CMS you ultimately choose. Here are a few things to consider when choosing your CMS:
Functionality. Consider carefully the basic functionality that you need. It’s also important to think of what you may need in the future. You may not need to structure and organize pages now, but that may not be the case down the road.
Editing. The interface to which content is added or changed is the editor. Your editor should let you apply basic formatting like font and colors as well as being able to handle outside assets such as images and downloadable files.
Customization. Being able to customize the presentation of your content is important. It’s even more important that you can customize easily and efficiently. Content management systems that allow for flexibility in the way content is retrieved and presented is an important quality for web businesses who add different forms of content regularly.
Building your web platform and choosing the right CMS is crucial step in getting your web business off the ground. It can also be an extremely technical step and that’s why Red Lab Media is here to help. We have a team of web developers who can offer assistance and get your web business looking the way you want. Follow us on Facebook and Twitter and contact us for a complimentary assessment for your website.