Analyzing and Planning Your Web Business

Bruce Letterle - Monday, June 02, 2014

If you want to build your web business into something that you and your customers will use you’ll have to put in some planning hours. You can’t really “wing it” when it comes to building a website for your business. Thorough planning is involved and will help give your website clear direction. If your business is working with a web designer like Red Lab Media, the following list of planning points will give you some insight to see the process of building a web business and how the groundwork is laid:

1. Set Your Goals

Figuring out the purpose of your web business is your first step. Are you selling products? Trying to raise awareness? Find a clear purpose of what you want your site to be and set up goals that fall in line with that purpose. Identifying your target demographic is an important step in helping you realize your web business goals. Be sure your goals are trackable and measurable by using analytics software.

2. Find Keywords

Strategic keyword identification and placement will help your search engine optimization (SEO) efforts. Web designers will do keyword research for your business to find words that have low competition and high search traffic. If your keywords are good your search engine ranking will rise and customers will find your site easier. Gone are the days of customers simply entering a website’s URL. Customers use search engines with specific keywords to find the products or services they want.

3. Develop Content Strategy

It’s important to determine what kinds of content your web business will be displaying. Consumers are most attracted to content marketing which gives them information as opposed to a sales pitch. The way your content is delivered can range from various digital mediums. Video content marketing is on the rise and web businesses use blogs, documents, pictures and embedded social media feeds to deploy content. Content strategy is plan that shows how you will present your content whether that a few blog posts a month or daily postings to your social media platforms.

4. Choose a Platform

Depending on your web business needs the platform you choose will be important. Some platforms like Adobe Business Catalyst are designed specifically for web businesses and easily integrate ecommerce, customer relationship management (CRM) and email marketing . When choosing a web platform, Red Lab Media will assist in finding which platform complements your web business the best.

Your website is the face of your business. Planning out your web business is just as important as anything other aspect of your business plan. Taking the time to plan out your website with Red Lab Media will ensure you have line of communication between your business and your customers.  Get the planning process started by contacting us today for a complimentary assessment of your website. Follow us on Facebook and Twitter for all things Red Lab Media .
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